Case studies Business issues
Brief
Business Issue case studies can cover a wide range of different scenarios but they will always be a classic consultancy problem:
- Entering a new market
- Developing a new product
- Starting a new company
- Profitability issues
Purpose
These case studies are designed to test a range of different skills:
- Commercial awareness
- Identification of business drivers
- Logical thought process
- Answering a question
Tips
You are not expected to bring out a formal framework. Your interviewer wants to test your potential, not your knowledge of a '2-by-2 matrix' or 'Porter’s Five Forces'.
It's important to think both generally as well as specifically. Some things you should always consider are:
- Size of a market and its growth potential
- Barriers to entry
- Customers
- Competitors
- Costs
It's worth practicing a range of difference Business Issue case studies to make sure you cover every base under pressure.
It's important to have a level of business awareness, however you can pick it up simply by reading the FT or The Economist regularly.
